I love eating the many varieties of hot sauces out there today and I love making my own special mixtures using unique ingredients to make my own signature sauce. I have always been intrigued with the desire to become an entrepreneur, so the question came up…Is there money to be made in the hot sauce industry?

Hot sauce as a condiment is more popular than it has ever been, and the hot sauce market is only increasing. The hot sauce market is saturated with many varieties of sauces which proves the desire for consumption and demand for exotic new flavors. Projections show the hot sauce market will be increasing to 3.77 billion by 2026 which would be a global expansion of the industry. Here are some factors to consider if you want to enter the hot sauce business.

Demand

In any business there needs to be a demand for the product. With hot sauces popping up in both sit down and fast food restaurants and spicy foods becoming more mainstream, there is more and more of a demand. Business models show if there is a demand then there is the potential for a business and this leads to profit. The demand has stretched to cultural flavors, unique flavor combinations and private label products.

High profit margin

All businesses want a large profit margin. Meaning they want to receive the most money they can by producing a product for the least amount of money. A hot sauce can be produced and manufactured relatively inexpensively and is partly why there are so many smaller companies making and producing these sauces themselves. The artisan and gourmet sauces are priced higher as the ingredients tend to be costlier but the staple ingredients of hot sauce, peppers and vinegar, can be relatively inexpensive.

What type of sauce sells the best?

A cayenne pepper sauce such as Franks Red Hot or Tabasco are the bestselling type of hot sauces. They are easy to produce (aside from the time peppers are aged) and consumers love them.

What is the best distribution method for selling sauce?

Globally hot sauces are distributed through large well-known merchandisers. Online distribution is on the lower end of the scale of how hot sauce products are distributed but it is rapidly increasing. Surprisingly, convenience stores rank above online purchases which only validates the popularity and demand for sauces.  Five years ago 56% of the population in the US had hot sauce in their household and today that number is only increasing.

Is there money to be made in the hot sauce business?

There is money to be made in the hot sauce business and this is for several reasons. It is fairly easy to create a hot sauce product right in your own kitchen and it is just as easy to create an online store front to sell it.

5 reasons to start a hot sauce business in 2020.

  1. Inexpensive. The ingredients are inexpensive and readily available. You can grow peppers in your garden and make your own vinegar right at home. All the ingredients are typically available at your local market and are also available online. Buy in bulk and you will cut expenses even more. Compared to other business ideas such as automobile manufacturing with high overhead cost, a bottle of hot sauce can be produced for around $1.00.
  2. Fast Production. Making a batch of hot sauce can be done in 15 minutes or less. The more you make the longer it will take. Hot sauce has a high potency so a typical bottle could be 5, 8 or 10 ounces. One batch produced in an afternoon could results in 5 gallons or 5 cases of 5 ounce bottles of sauce.
  3. Market Demand. The demand for hot sauces is stronger than ever and predictions show it increasing for the next five years. Sales are shown to increase in Asia, South America and the US.
  4. Online Store. Setting up an online store can costs under $4.00 a month and allows your product to be marketed globally. Research shows this to be an effective means of distribution.
  5. Several Different Products. With the combination of ingredients available you could have several different varieties of sauces to reach several different markets. This would only broaden your ability to distribute to a global market.

What are other ways to break into the hot sauce market?

Private Label

Private label marketing is selling and distributing someone else’s products with your own label on them. The quickest way to sell your private label hot sauce product is through a web site store. You can set up a web site within a few hours and pay as little as $3.95 a month. Typically, website hosts will advertise their pricing per month, but you will be charged a year subscription so be prepared to pay $50 or more up front.

You control inventory. If you are going to enter private label sales, depending on who you partner with, you could be doing all of the inventory. Companies like Amazon FBA can provide this on a larger scale. If you are just getting into private label hot sauce sales the products can be stored in just a few square feet of space and there are companies that offer a smaller amount of products.

Affiliate marketing

Selling someone else’s products. You can sign up for affiliate marketing programs with many online retailers. They provide you with a link and you copy it onto your site. You then get a commission every time a sale is made. Some of the larger sites are Alibaba but you typically have to purchase a large quantity.

Use your own recipe

If you have a great unique hot sauce recipe you have step number one completed. As mentioned above there are many ways of selling a product, but nothing puts more passion into your business then creating everything from scratch from the ground up.

Packaging and shipping will become a large part of the cost necessary to distribute your product. There are many companies that will provide these services.

Once you have perfected your hot sauce recipe and created a large stock and are now ready to sell. You have come up with a logo, labels and packaging. I have created a FREE Profit Calculator that adds the individual costs of each bottle so you can adjust the sale price of your product. Let’s Sell! Marketing is a huge factor in making any sale, but that topic is far too large to me tackled here so I’ve listed 3 ways to sell your hot sauce.

3 Ways to sell your hot sauce

  1. Internet
    1. Personal web site. A web site is so obtainable and inexpensive these days. If you have a sauce here is your opportunity to reach a mass audience.
    2. Facebook. Similar to your own web site but so much easier and quicker to do.
    3. Amazon. Not easy to do with your own sauce.
    4. Etsy. Already thousands of products listed under hot sauce but that just validates the popularity of hot sauces.
  2. Stand at a Festivals. This does not have to be one of the many festivals annually across the country but any craft or food-based festival would be appropriate. Aside from the costs of a table and tent there are probably renting costs to obtain the space.
  3. Local Stores. I love to see the sections inside of grocery stores where they have local products for sale. I always purchase at least one item from here to replace my staple items. The locally produced products may not always be better but I feel better knowing that my money is being circulated to the local market.

Whether you are only beginning to thick about it or you have perfected a recipe there are many reasons to enter the hot sauce business. All business is risky so do your research, perform a market analysis and work hard at what you love.

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